PRESS BUTTER SAND Tokyo Station: Premium Nama Review & How to Buy

Tokyo Station seriesPart of my Tokyo Station Yaesu Guide — check the ticket-gate boundary first, then use this photo route to reach the shop without wandering through the station.

I bought the Premium Nama Butter Sand on October 23, 2026—the day after this special PRESS BUTTER SAND shop opened. The shop is inside JR Tokyo Station on B1, directly in front of the Gin-no-Suzu (Silver Bell) waiting area. The fresh sandwich costs ¥432, needs refrigeration, and requires a numbered ticket for one of three daily sales sessions. Regular boxed PRESS BUTTER SAND products are much easier: during my visit, customers buying only the shelf products did not need to wait in the fresh-sandwich line.

Premium Nama Butter Sand opened to show white butter cream and a golden caramel center — I opened the refrigerated Premium Nama Butter Sand at home. The thick pale cream surrounds a golden butter-caramel center.

LocationGRANSTA Tokyo B1, inside JR gates

Price¥432 each, tax included

Sales10:00 · 13:00 · 16:00

Limit6 per person

StorageRefrigerated · 4 days

My visitOctober 23, 2026

1. The quick answer

What matters before you go

The numbered ticket is only for the Premium Nama Butter Sand

For the fresh sandwich, choose the 10:00, 13:00, or 16:00 session and arrive before numbered tickets are gone. They are normally handed out from 15 minutes before the session, though distribution may start early when it is crowded. Staff gave me an English menu while I waited, with the price, purchase limit, expiry, and cooling options clearly listed. If you only want the regular boxed cookies displayed on the shelves, tell the staff; you may be able to buy immediately instead of joining the fresh-product queue.

Opening-week record, not a queue guarantee.

I checked the official rules below on October 23, 2026. My queue size and sellout time describe one 13:00 session on the shop’s second day. Demand, distribution timing, stock, and purchase limits can change, so check the current official notice before traveling.

2. What is the Premium Nama Butter Sand?

This is a refrigerated, shop-limited version of PRESS BUTTER SAND’s familiar cookie sandwich. According to the brand, the pressed butter cookies hold a fresh butter cream made with domestic butter and Hokkaido cream, with a rich butter-caramel center. The word nama signals the softer, fresh style here; this is not the same product as the room-temperature boxed butter sandwiches.

The shop itself is a special limited-period concept store created ahead of PRESS BUTTER SAND’s 10th anniversary. It opened on October 22, 2026. This was not a new renewal of all GRANSTA Tokyo, so look specifically for PRESS BUTTER SAND GRANSTA Tokyo Gin-no-Suzu.

3. Where to find it inside Tokyo Station

The shop is in GRANSTA Tokyo’s Gin-no-Suzu area on B1, inside the JR ticket gates. It faces the famous Silver Bell waiting place. If you are already changing JR trains, stay inside the paid area. If you are not taking a train, buy an admission ticket before entering; JR East’s current rules list Tokyo Station’s ordinary admission ticket at ¥160 for an adult and ¥80 for a child, with the normal two-hour limit. Confirm the current price at the ticket machine or staffed gate.

Tokyo Station sign pointing down toward the Gin-no-Suzu waiting area — Inside the JR gates on 1F, I followed the bell icon and the English words “Gin-no-suzu Waiting Area.” The sign points down to B1.

Blue

My photographed stair route

Orange

Elevator route for luggage, strollers, or step-free access

Pink

Another nearby stair option

Yellow

PRESS BUTTER SAND destination on B1

4. Photo route from 1F to the shop

Tokyo Station has several ways down to B1. I used the blue route because it is close to the destination and easy to recognize from the Gin-no-Suzu signs.

1
Follow the Gin-no-Suzu signs and take the stairs to B1
From the central passage inside the JR gates, look for the bell icon and downward arrow, then use the stair entrance beside the black Gin-no-Suzu wall.
2
Turn left at the Gin-no-Suzu Waiting Area pillar
At the bottom of the stairs, follow the arrow I added and turn left.
3
Continue toward the Silver Bell
The PRESS BUTTER SAND shop will be on your left, directly beside the waiting area.

Blue arrows pointing to the stairs down to Gin-no-Suzu inside Tokyo Station — Step 1: I started the blue route at this stair entrance beside the illuminated Gin-no-Suzu display.

Blue arrows showing a left turn at the Gin-no-Suzu waiting-area pillar after descending the stairs — Step 2: at B1, I turned left by the pillar marked “Gin no suzu Waiting Area.”

Blue arrows leading toward the Silver Bell with PRESS BUTTER SAND highlighted on the left — Step 3: I continued toward the Silver Bell. The yellow box marks the shop on the left.

Step-free option

Use the orange elevator route

The orange square on both maps marks the nearby elevator. It connects 1F with B1 and is the better choice with a suitcase, stroller, wheelchair, or painful knees. After leaving the elevator on B1, follow the Gin-no-Suzu signs and use the matching orange mark on the B1 map.

Elevator inside Tokyo Station near the Gin-no-Suzu waiting-area sign — I photographed the orange-route elevator near the Gin-no-Suzu sign.

Stairs marked GRANSTA Tokyo B1 as another way down to the Silver Bell area — I also photographed the alternative pink-route stairs marked for GRANSTA Tokyo B1.

5. How the numbered-ticket system worked

The official system is simple but time-specific: fresh-sandwich sales begin at 10:00, 13:00, and 16:00. Numbered tickets are normally distributed from 15 minutes before each session, and each session ends when its allocation is gone.

Premium Nama Butter Sand sign showing one session sold out and later sessions at 13:00 and 16:00 — I photographed this sign on October 23. It showed the session times and warned that the product is limited. Follow the live board, not an old screenshot.

Customers waiting in the Premium Nama Butter Sand line at PRESS BUTTER SAND Tokyo Station — I photographed the opening-week line in front of the shop. Staff used barriers to separate waiting customers from the passage.

My 13:00-session timeline

12:47
About ten people were already waiting
I joined the fresh-sandwich line roughly 13 minutes before the scheduled sale.
12:48
Staff asked how many I wanted
Answer with a number. A useful phrase is “Mittsu onegaishimasu” for three, or simply show the number with your fingers.
13:00
The session began
Holding a ticket did not mean immediate checkout; customers still waited for the scheduled release and their turn.
13:05
I completed the purchase shortly after 13:05
The total experience took me about 20 minutes from joining the line.
13:10
The session’s tickets appeared to be finished
This was one opening-week observation, not a promise that future sessions will last ten minutes.

Numbered checkout slip 44 for six Premium Nama Butter Sand sandwiches at 432 yen each — The slip I photographed shows checkout number 44 and six fresh sandwiches at ¥432 each, totaling ¥2,592. The printed time is 12:50 on October 23, 2026.

◎ Do not join the wrong line

During my visit, the long line was for the Premium Nama Butter Sand. Customers buying only the regular boxed products displayed in the shop could speak to staff and purchase without waiting in that line.

Staff handed me an English menu while I waited. The fresh sandwich was ¥432 each, limited to six per person. A three-piece gift box cost ¥55, but the shop could not pack only one or two sandwiches in that box. The menu I photographed also announced a Premium Nama Butter Sand with Izumo matcha for ¥459 from November 13.

English Premium Fresh Butter Sandwich menu with price, purchase limit, expiry, and cooler-bag information — I photographed the English fresh-product menu while waiting: ¥432 for the original, limit six, refrigerated storage, four-day best-before period, and optional cold packaging.

The regular shelf lineup did not use the same numbered-ticket process during my visit. The English menu I photographed on October 23 included the original Butter Sand from ¥1,215 for five pieces, Amaou Strawberry at ¥1,431 for five, Chestnut and Sweet Potato Butter at ¥1,512 for five, and the store-limited eight-piece TOKYO JOURNEY ASSORTMENT at ¥2,592. Prices and flavors can change.

English PRESS BUTTER SAND regular boxed-product menu at GRANSTA Tokyo — I photographed the regular English menu while waiting. These boxed products are the practical choice when you cannot plan around a fresh-product session.

PRESS BUTTER SAND display with regular boxed products and the TOKYO JOURNEY assortment — Regular boxes were stocked on the display. I also chose the Amaou Strawberry flavor during this visit.

Dated opening gift: October 22–28, 2026 only.

I received the original PRESS BUTTER SAND tote bag after spending at least ¥3,000. The official opening promotion offered one bag to each of the first 100 qualifying customers per day, while supplies lasted. Treat this as an opening-week note, not an ongoing store benefit.

Gray PRESS BUTTER SAND original tote bag received with a purchase of at least 3,000 yen — I received this opening-week tote bag after spending at least ¥3,000.

My purchase of four silver Premium Nama Butter Sand boxes and one pink Amaou Strawberry Butter Sand box — My purchases: the refrigerated Premium Nama Butter Sand and a five-piece box of Amaou Strawberry Butter Sand.

7. My honest taste review

I thought the Premium Nama Butter Sand was excellent. I found the fresh cream elegantly sweet, while the butter brought just enough saltiness to keep the filling balanced. Together with the golden center and pressed cookies, it tasted to me more like a carefully made dessert than an ordinary packaged confectionery.

Unwrapped Premium Nama Butter Sand beside its silver package — I photographed the refrigerated Premium Nama Butter Sand before tasting it.

Bitten Premium Nama Butter Sand showing thick fresh cream and a golden butter center — After one bite, I photographed the thick fresh cream and golden center.

I thought the Amaou Strawberry Butter Sand had a clear, satisfying strawberry flavor. My impression, however, was that it felt more like a familiar confectionery treat than a fresh dessert—especially after the Premium Nama version had set such a high bar. Taken on its own as a boxed sweet, that familiar flavor is part of its appeal and should also make it approachable for children.

Open pink box containing five individually wrapped Amaou Strawberry Butter Sand cookies — I opened this five-piece box of Amaou Strawberry Butter Sand.

Bitten Amaou Strawberry Butter Sand showing pale butter cream and strawberry filling — After one bite, I could clearly see the strawberry filling in the cross-section.

That comparison also explains the scene I saw at the shop: the long line was not for the standard boxed products. Everyone in it was waiting for the Premium Nama Butter Sand. After tasting the fresh version, I understood why it was attracting such a queue.

8. Refrigeration, Shinkansen, and travel tips

The Premium Nama Butter Sand must stay refrigerated and is best consumed within four days including the purchase date. The shop’s official guidance allows up to one hour of ordinary carrying time. A ¥110 cooler-bag set extends the stated carrying time to two hours and holds up to six sandwiches.

For a Shinkansen ride: eat it soon after boarding or place it in reliable refrigeration at your destination within the stated time.
For a hotel: confirm that your room has a working refrigerator with enough space; a minibar cooler may not maintain a safe temperature.
For a flight overseas: two hours is usually too short for airport travel, check-in, security, and the flight. Dairy-import rules also differ by destination.
For a longer souvenir trip: choose a regular boxed butter sandwich and verify the exact best-before date printed on that box.
For the best texture: the shop’s menu recommends allowing about 30 minutes at room temperature before eating.

9. Frequently asked questions

Is an English menu available?

Yes during my visit. Staff handed me an English menu while I waited, and it clearly showed the price, six-piece limit, four-day best-before period, refrigeration requirement, and cooler-bag option. Availability can change, so ask staff if one is not offered automatically.

Can I eat the Premium Nama Butter Sand on the Shinkansen?

Yes, it works as an onboard treat if you remain within the stated carrying time. Keep it chilled until you are ready, open it at your seat, and have a tissue ready for crumbs and the soft filling. The shop recommends about 30 minutes at room temperature for the best texture, but do not exceed its refrigeration guidance.

Can I buy the Premium Nama Butter Sand online?

Not this specific fresh version. The official notice describes it as exclusive to the PRESS BUTTER SAND GRANSTA Tokyo Gin-no-Suzu shop. Regular boxed PRESS BUTTER SAND products, including the original and Amaou Strawberry, are available through the official online shop.

My verdict

The Premium Nama version lives up to the queue

The elegant cream-and-butter balance made this the standout purchase of my visit, and tasting it made the dedicated line easy to understand. Go for it when you can reach a session early and refrigerate the sandwich soon. If your transfer is under 30 minutes, the session is sold out, or you are beginning a long journey, choose a regular boxed flavor instead.

For the wider station layout, continue to the Tokyo Station Yaesu Guide. Compare other gift ideas in Best Tokyo Souvenirs, or protect a tight departure schedule with the 30–60 minute Tokyo Station food guide.

Official information and visit record

I checked the opening date, location, hours, product description, TOKYO JOURNEY ASSORTMENT, and dated tote promotion against the official PRESS BUTTER SAND concept-store announcement. I checked the sales times, ticket distribution, purchase limit, price, refrigeration, carrying time, cooler bag, and three-piece box against the official numbered-ticket notice. I checked the admission-ticket price and conditions against JR East’s passenger rules and its admission-ticket guidance. I took the route, map, storefront, queue, menu, ticket, display, tote, purchase, and tasting photographs during my October 23, 2026 visit. The taste comments are my personal impressions. Follow current signs and staff instructions because station routes and sales rules can change.